Portfolio

Fox Nation MLP

Fox Nation MLP

Redesign

I was tasked with improving the the overall experience of Fox Nation, an SVOD subscription product, starting with the Marketing Landing page.

Before

Before

BBCA Web

Premium, Modular, Adaptable

I created a more modular design, that would require less manual image manipulation. Sections could showcase the latest tentpole title or event by featuring artwork from marketing and the platform itself. Thematically we zoomed in to focus on the biggest stars, the unique live offerings and the depth of content. The design was controlled via CMS in order to streamline alignment to new titles, new talent and sales events.

After

BBCA Web

Results

We were able to relaunch the new design around a major tentpole with the star power of a Kevin Costner title.
After the first weekend we had gained upwards of 275k new subscribers.

+275K New Suscribers


© 2026 Kevin Cashman.

© 2026 Kevin Cashman.