Portfolio
Redesign
I was tasked with improving the the overall experience of Fox Nation, an SVOD subscription product, starting with the Marketing Landing page.
Premium, Modular, Adaptable
I created a more modular design, that would require less manual image manipulation. Sections could showcase the latest tentpole title or event by featuring artwork from marketing and the platform itself. Thematically we zoomed in to focus on the biggest stars, the unique live offerings and the depth of content. The design was controlled via CMS in order to streamline alignment to new titles, new talent and sales events.
After
Results
We were able to relaunch the new design around a major tentpole with the star power of a Kevin Costner title.
After the first weekend we had gained upwards of 275k new subscribers.



