I have worked on a variety of emerging platforms, for entertainment, editorial, advertising and marketing. I aim to improve the creative process and the user experience by making design an integral part of product development. I love working closely with developers to make business goals meet customer delight.

My work has involved designing "best-in-class" platforms, developing innovative user experiences, like the Walking Dead Storysync, and rebrand and relaunch for Doctor Who on BBC America.

More recently a significant part of my work has been building design systems to improve both back end efficiency and consumer facing UX. I have been responsible for managing creative production for Marketing and improving the design work around Customer Acquisition for digital products.

I strive to make work easier and the product better by design. My approach is to "draw the picture." It is worth the thousand words. Every time.