This design updated the web presence to reflect the growth and success of AMC’s shows, while serving an audience increasingly using multiple touchpoints. The aim was to create a fully responsive, consistent design so that wherever fans connected, they knew exactly how to get what they wanted; from in depth content to a best-in-class video experience platform. The design was built to showcase photography from the shows, using a modular arrangement that could adapt to which "state" each show was in; In Season, Upcoming premier, Out of season.