Portfolio
Modern Tools for Content Creation
A front end UI that ties content creation tools together. Back end architecture that is abstracted enough to make future efforts, offerings, products easier to build and launch.
Our Goal: Make it Easier to Successfully Publish Content
Easier
• clear, task focused interfaces
• more cohesive UI across tasks
• capture essential taxonomy to power automation
• Less error, confusion and lost time.
Successful:
• Content syndication
• More consumable - more touchpoints & services.
• Create once, publish to many.
• Scalable
Posts
Wordpress streamlined for the specific needs of Content Creation Team and Business Goals.
Adapted from existing Wordpress workflow, we identified pain points and delays in publishing workflows.
We added clear status reporting, used roles to clarify the workflow and added clear pathways to associate content with images and taxonomy.
Rank
Abstracts content from layout. Create lists of Articles and Videos that can be used to power content modules.
Build
Assemble how Content is presented. From pre-defined regions within Templates, specific Modules can be chosen and then programmed with content.
Results:
Reduced timeline of creation/edit/approval for editorial content.
Increased capacity for syndication to 29 local news station sites.
Reduced onboarding time, oversight and errors for editorial staff.