Portfolio

Sundance Now

Creating a brand extension and launching a video on demand service

Creating a brand extension and
launching a video on demand service

Creating a brand extension and launching a video on demand service

AMC Networks aquired the Sundance Channel with a heritage dedicated to features and documentaries, Sundance is a respected brand for film aficionados. We leveraged the Sundance brand to offer an early foray into streaming video services.

Logo Exploration

We needed to iterate quickly and stand up a DTC offering that was ready and worthy of the brand. When the creative director was asked to develop a logo, they said "give me two weeks". I said "give me two hours and I will have a logo.

Ultimately it had to be approved by the man himself…

Approvals

“Approved”

Robert Redford