Portfolio
Portfolio
Portfolio
Sundance Now
Sundance Now
Sundance Now
Creating a brand extension and launching a video on demand service
Creating a brand extension and
launching a video on demand service
Creating a brand extension and launching a video on demand service
AMC Networks aquired the Sundance Channel with a heritage dedicated to features and documentaries, Sundance is a respected brand for film aficionados. We leveraged the Sundance brand to offer an early foray into streaming video services.
AMC Networks aquired the Sundance Channel with a heritage dedicated to features and documentaries, Sundance is a respected brand for film aficionados. We leveraged the Sundance brand to offer an early foray into streaming video services.
AMC Networks aquired the Sundance Channel with a heritage dedicated to features and documentaries, Sundance is a respected brand for film aficionados. We leveraged the Sundance brand to offer an early foray into streaming video services.
Creating a brand extension and launching a video on demand service
Creating a brand extension and
launching a video on demand service
Creating a brand extension and launching a video on demand service
Extending the respected brand to signal the immediacy and availability of SVOD. I worked with Sundance Channel creative teams and quickly zeroed in on a logo treatment that ultimately had to be approved by Robert Redford.
We iterated on interfaces to display and navigate through the film offerings.
AMC Networks aquired the Sundance Channel with a heritage dedicated to features and documentaries, Sundance is a respected brand for film aficionados. We leveraged the Sundance brand to offer an early foray into streaming video services.